THE DATA PARTNER FOR SPORTS AND MEDIA
Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.
Another Boring Article about AI
Advertising agencies, production companies and rights holders agree on at least one thing – AI is the train you cannot afford to miss – but as with every mindbending new piece of technology there are a few false starts out of the station. It is surely no revelation that the Gen Z tribe use AI … Read More
Football is the new Hollywood and has a secret weapon to attract younger audiences
The final stages of the UEFA Champions League are in train with both English clubs despatched by Real Madrid and Bayern Munich who will meet tomorrow in the first leg of the semi final. Traditional TV coverage will reach at least 96 countries, by 110 commercial broadcasters, with impressive, estimated audiences across Connected TV, Social, … Read More
Unilever brands estimated to reach 5 Billion fans at UEFA Euro 2024 Germany – here’s how.
Unilever has kicked off a multi-brand partnership for UEFA Euro 2024 with a press release announcing that they will attract a cumulative audience of more than 5 billion people across the tournament. At first glance the mega claim seems far-fetched until you break down the elements of the ‘cume’ – the estimated total number of … Read More
How Bayer Leverkusen scored with Parallel Advertising
When Mediacells consults with a new football club client the first question we ask is, who are you trying to engage with and how big is the audience you are going after? Football clubs know their fans as intimately as local newspapers know their readership. They know their interests, which buttons to press in order … Read More
The New Netflix Legend vs Upstart Boxing Match needs a grudge
The Grudge Match has been the punchy storyline for boxing audiences since Muhammad Ali’s famous pre-fight tussle with Ernie Terrell in 1967 when the ‘Octopus’ called Ali by his forsaken name, Cassius Clay. The spat set the scene for Ali outpointing Terrell comprehensively over 15 rounds in what was arguably the most outstanding performance in … Read More
Gen Z sports fans lag behind millennials but the Women’s World Cup changed the game
It is International Women’s Day and the Accelerate Progress campaign theme is passionately framed in the arena of sports audiences. Earlier this year, USA Today reported on a study claiming Gen Z audiences don’t care about sports, with only 23% of them describing themselves as passionate sports fans compared to 42% of millennials. These digital … Read More
1. DESIGN MAKES DATA FIT FOR PURPOSE
2. ENGINEERING ENSURES DATA IS ACCESSIBLE
3. SCIENCE ENSURES DATA HAS VALUE
4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS
5. REPORTING POWERS SUCCESSFUL DECISIONS
